Instagram recently upgraded their app that enables users convert to a Business Profile on Instagram and get access to new features like Insights, Contact information and promoted posts all from the mobile app.
If you have not noticed the contact buttons for your Instagram business account yet, here’s how to create your Instagram business profile. Be sure you are running the latest version of the Instagram app.
Business profile is a free feature for business accounts on Instagram. Business can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions to the business location. Business profiles also unlock insights and the ability to promote.
If you have a business account and you don’t see these buttons yet, here’s how to switch below:
Step 1- Go to your profile settings and tap switch to business account.
Step 2 – On the Connect your Facebook page screen, you’ll see all of the Facebook pages you’re currently administering. Select the the corresponding Facebook page. If you don’t have a Facebook page, you need to set one up. It’s a requirement.
Review business contact information as necessary. Tap done.
***Please note the feature is gradually rolling out and may not be available to some accounts.
Once you convert to a Business Profile on Instagram, you’ll get access to Instagram Insights.
Instagram Insights will help you understand more about your audience on Instagram. It will provide information on your top posts, posts with the most engagements, who your followers are, when they are online and more. All of these insights will help brands know when it’s best to post online and what posts engaged followers the most.
Each posts on a business page also has insights, that way you can see how each individual post is performing and the extent to which the post engaged your followers.
Business profiles also allows you to see how many people clicked on your link, the number of impressions you have and your total reach. All these can be done from the mobile app. According to a post on the Instagram business blog,
by learning more about the behavior and demographics of your audience, you can create more relevant and timely content
And I couldn’t agree more. By the way, if you’re looking to get more targeted traffic to your online store using Instagram as a platform, I recommend that you shoot us an email using the contact form.