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About Seun Tayo-Balogun

Seun Tayo-Balogun is the visionary founder of Brief Essentials, launched in 2011 when e-commerce was just emerging in Nigeria. A passionate lingerie enthusiast and seasoned e-commerce professional, she has spearheaded digital transformation projects across various industries. With diverse expertise in branding, communication, research, economics, and web development, she combines her skills to create impactful solutions. A natural storyteller, Seun loves writing and harnessing the power of digital tools and technology to drive meaningful change and inspire others.

Lingerie Talk, STB TALKS FIT

Stop the Bounce: 5 Expert Tips for the Perfect Sports Bra

14 Jan

Finding the right sports bra is essential for comfort, support, and performance during workouts. From understanding impact levels to choosing the right design for your cup size, this guide shares 5 expert tips to help you stop the bounce and stay focused on your fitness goals. Whether you’re running, hitting the gym, or practicing yoga, discover how to select the perfect sports bra that meets your needs.

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