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About Seun Tayo-Balogun

Seun Tayo-Balogun is the visionary founder of Brief Essentials, launched in 2011 when e-commerce was just emerging in Nigeria. A passionate lingerie enthusiast and seasoned e-commerce professional, she has spearheaded digital transformation projects across various industries. With diverse expertise in branding, communication, research, economics, and web development, she combines her skills to create impactful solutions. A natural storyteller, Seun loves writing and harnessing the power of digital tools and technology to drive meaningful change and inspire others.

Inspiration

Women: Embrace the Power that’s Within.

If an egg is broken by an outside force, life ends. If the same egg is broken by an inside force, life begins. There is no gainsaying, great things begin on the inside.  This summarizes what "Power Within" is. The mind is really powerful and it is important that we hold a positive focus if we want to attract opportunities and succeed in life.
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