Fashion & Lifestyle, STB TALKS FIT

The Elomi Morgan now goes up to an LL (UK)/R (US) cup

Meet the Elomi Morgan, a longtime favorite among fuller-bust lingerie lovers, now upgraded to include an LL (UK) / R (US) cup. That’s three cup sizes bigger than the old UK K limit.

For women with very full busts, this expansion matters. It means better access to lingerie that truly fits, not “close enough”, offering the support, comfort, and confidence that so many deserve.

Why Elomi?
Elomi is a brand dedicated to the fuller-figure market, designing bras and lingerie for larger band and cup sizes with attention to structure, uplift, and comfort.

As part of the Wacoal / Eveden family, Elomi combines thoughtful engineering with stylish aesthetics for women who’ve long been underserved in lingerie.

And here’s the best part: the expanded-size Elomi Morgan is now available right here at Brief Essentials.

Stay tuned — Brief Essentials is committed to serving every woman with lingerie that fits. Expect more styles, more brands, more inclusive sizing, and even more support.

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About Seun Tayo-Balogun

Seun Tayo-Balogun is the visionary founder of Brief Essentials, launched in 2011 when e-commerce was just emerging in Nigeria. A passionate lingerie enthusiast and seasoned e-commerce professional, she has spearheaded digital transformation projects across various industries. With diverse expertise in branding, communication, research, economics, and web development, she combines her skills to create impactful solutions. A natural storyteller, Seun loves writing and harnessing the power of digital tools and technology to drive meaningful change and inspire others.